From September 14 to September 20, the full $1 from every Smile Cookie sold in Innisfail will support community-based and in-school mentoring programs.

Last year, Tim Hortons® restaurant owners and guests across the country raised a record $9.8 million to support local charities through their annual Smile Cookie campaign. Back again for its 24th year, Tim Hortons Smile Cookie week will support charities in communities across the country, including Big Brothers Big Sisters of Red Deer and District in Innisfail – one of 550 Canadian charities, hospitals and community programs supported through the annual campaign.

For one week, from September 14 – 20, restaurant owners will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurant in Innisfail.

This year, Tim Hortons in Innisfail is supporting Big Brothers Big Sisters mentoring programs. This is the third year the Innisfail restaurant has supported BBBS programming through the Smile Cookie campaign. Funds raised locally support mentors and mentees engaged in community-based and couples matches, in-school mentoring, as well as virtual mentoring programming.

“It’s an incredible opportunity we have to continue our partnership not only with Quinn and his team at Tim Hortons in Innisfail, but also with the community here locally. We’re grateful to be able to showcase our mentoring programs as well as raise funds to support our matches here.”

Rob Lewis, Executive Director, Youth HQ

“Communities coming together during these difficult times is more important than ever. Our restaurant team members and I are excited to continue working with Big Brothers Big Sisters for the third year to raise as much as possible to support their local programs. We encourage all of our guests throughout our annual Smile Cookie week to support their local charities by purchasing a freshly baked Smile Cookie at Tim Hortons for just $1.”

Quinn Jacobs, Tim Hortons Restaurant Owner, Innisfail

“Since the beginning of the COVID-19 pandemic, we’ve been treating local food banks, hospitals and charities to our coffee trucks and baked goods as they support their communities day in and day out. We’re continuing to support these organizations as we kick off our annual Smile Cookie week, one of our largest restaurant owner-led initiatives, that continues to support local charities who need it most. We’re so excited Smile Cookie is back for its 24th year.”

Hope Bagozzi, Chief Marketing Officer, Tim Hortons

Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada
  • For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign

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